CAMEO Profiling and Targeting Service

Callcredit have a dedicated Insight and Consultancy team who are able to really get under the bonnet of your data and deliver back detailed, never before seen insights on your customers and responders. Through profiling and analysis techniques they can enlighten your business on who your customers are, what differentiates them and what is likely to make them convert.

Using our wealth of data assets alongside your own data, and using our proprietary analysis tools, they will produce a detailed profile report which will include charts and tables which will really help you understand the key variables that discriminate your data and which in turn can be used to effectively target new prospects.

profiling-and-targetinng-chart

CAMEO UK GroupTravel Company CustomersUK BaseTravel Company CustomersUK BaseTravel Company Customers vs. UK Base
Unknown 20 4,343 0.4% 0.2% 154
01. Affluent Singles & Couples In Exclusive Urban Neighbourhoods 54 63,427 1.0% 3.5% 28
02. Wealthy Neighbourhoods Nearing & Enjoying Retirement 281 73,616 5.1% 4.0% 128
03. Affluent Home Owning Couples & Families In Large Houses 1,196 224,182 21.7% 12.2% 178
04. Suburban Home Owners In Smaller Private Family Homes 1,283 266,010 23.3% 14.5% 161
05. Comfortable Mixed Tenure Neighbourhoods 513 140,969 9.3% 7.7% 122
06. Less Affluent Family Neighbourhoods 973 284,162 17.7% 15.5% 114
07. Less Affluent Singles & Students In Urban Areas 155 111,703 2.8% 6.1% 46
08. Poorer White & Blue Collar Workers 589 304,117 10.7% 16.5% 65
09. Poorer Family & Single Parent Households 267 183,387 4.9% 10.0% >49
10. Poorer Council Tenants Including Many Single Parents 157 174,799 2.9% 9.5% 30
XX. Communal Establishments In Mixed Neighbourhoods 13 7,717 0.2% 0.4% 56
TOTAL 5,501 1,838,432 100.0% 100.0% 100