The Data We Use

Building blocksKeeping up with a continually changing society and exploiting the latest data-led innovations may well make the difference between hitting or missing your business objectives. So an understanding of these current shifts and behaviours is vital. Traditionally, consumer segmentations have been based on data on a 'snap shot' in time and this has been one of their limitations. With the new CAMEO UK build, Callcredit have used new data sets and modelling techniques to create a more dynamic and flexible consumer segmentation.

The new CAMEO UK has been rebuilt using a wide variety of sources including the Census, Government open data and market research.