The next generation of segmentation

Bring your consumer data to life with CAMEO UK. It’s informative, extremely discriminative and provides unrivalled consumer and location insight.

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CAMEO UK gives you:

  • Accurate and discriminative segments
  • Unrivalled global coverage
  • Flexible and sustainable build process
  • Insightful collateral & heightened usability

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Benefits of CAMEO UK

  • Improve customer insight
  • Appreciate changing consumer attitudes
  • Understand market potential
  • Increase targeting precision
  • Boost response and lower cost per acquisition
  • Reduce marketing waste and improve effectiveness

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Global coverage

  • Unrivalled global coverage
  • CAMEO available for 35 markets
  • Unique international code
  • Integrate marketing across borders

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CAMEO for Marketing

Customer insight for analysis and targeting.

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CAMEO for Retail Planning

Understand catchments and pinpoint locations. 

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CAMEO for Consumer

Consumer insights to make informed choices. 

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Inside information from the team who bring you CAMEO.